Strategy
The wedding industry is highly competitive ad market and also difficult to rank within the first page of many search terms on the Google Search Engine Platform.
For SEO, our main objective was to increase the organic visibility within search results and increase the volume of traffic visiting the website. Prior to joining Coast, Glam’s website was quite average in terms of ranking in Google, with just 5 keywords ranking in the top 3 & 32 ranking in the top 10.
Seeing that this was an issue, as well as being highly impressed by our ability to produce amazing results in the SEO space. Glam decided to hand over the reigns to coast to produce more incredible results.
For Ad Words, our objective was to focus on increasing conversions through PPC Google Ad campaigns.
SEO:
Prior to joining Coast, Glam’s website was quite average in terms of ranking in Google, with just 5 keywords ranking in the top 3 and 32 ranking in the top 10.
After communicating with Glam Couture, we explored various strategies to gain traction within search rankings. This stated by looking inward at their current state, as well as the state of the market, before we came up with a game plan to improve their Google rankings.
Since taking over their account, we have seen rankings climb from a mere 5 keywords within the top 3, to 42 keywords ranking in the top 3. Additional we have seen rankings move from 32 keywords in the top 10 to 114 in the top 10. Playing our cards right meant that the volume of keywords ranked in the top 10 exceeded 1000+ searches a month!
As a result, Glam has also seen site revenue increase by 213% and traffic increasing by 356%.
Glam’s traffic now consists of organic search (Google) being more than 50% of their traffic, where it was once only a mere 23% before joining Coast.
The benefits of ranking better in Google reduces the need to spend large amounts of existing or new paid ad campaigns. By optimising your website for ranking in Google, your money with leave long lasting effects long after the optimisations.
