Pansabella Providores

Pansabella Providores is a beautiful French inspired cafe and flower shop located in the heart of Coffs Harbour CBD. Owned by local Kristi Knowles, Pansabella combines a true love of everything food and flowers. A real favourite of the locals!

How we help.

Strategy

Our objective was to drive online sales for Pansabella, primarily supporting the floristry side of the business, in what is a highly competitive market with local and national florists.

Our strategy focussed on optimising the user experience and content on the website to improve the website’s search engine visibility and ranking for targeted key search phrases.

This Search Engine Optimisation activity was supported by targeted Google Ads and Social Advertising. Our strategy would focus on increasing click-through rate, conversion rate and average position, all while reducing the cost per click.

After a strategy session, our game-plan saw us planning to tackle the following areas, all of which we believed would make a big difference:

  • Introduce an ongoing remarketing campaign to target previous website visitors
  • Introducing a targeted social ad campaign
  • Showcase all aspects of the Pansabella offerings
  • Implementing new bidding strategies and making adjustments to where current potential existed (per device and location)

Website Design & Development

pansabella.com.au is a custom Shopify site created with the user at the forefront of the build.

Pansaballa website design and development includes:

custom design based on their branding
ecommerce store
flower, gift & delivery category pages
contact form

Website Design & Development for Pansabella Providores

Shopify Management & Support

Coast is proud to offer our dedicated support & Shopify management to pansabella.com.au.

"Coast originally did my website and now helped to develop my digital media. They are very dedicated in helping their clients out, they have been incredibly creative and quick to respond in any requests that I have or plans to put into place. I can’t thank them enough or tell you what a fantastic team they are! Our digital sales have doubled in the last six months and the SEO results have been tremendous. They are a great bunch of people that love what they do!"

Kristi Knowles : : Pansabella Providores
What are you waiting for? Lets make some magic. Book a free meeting today

What are you waiting for?

Let's make some magic!

Book a free meeting today