Established 13 years ago through a passion of designing, creating, styling and assisting women in one of their most important days in their lives, Glam Couture is more than just a Couture gown label; they specialise in accessories and jewellery for the bride and bridal party.
With many unique pieces made here in Australia and from around the world, they offer high quality at competitive prices in Sydney, with an exceptional service to match.
The wedding industry is highly competitive ad market and also difficult to rank within the first page of many search terms on the Google Search Engine Platform.
For SEO, our main objective was to increase the organic visibility within search results and increase the volume of traffic visiting the website. Prior to joining Coast, Glam’s website was quite average in terms of ranking in Google, with just 5 keywords ranking in the top 3 & 32 ranking in the top 10.
Seeing that this was an issue, as well as being highly impressed by our ability to produce amazing results in the SEO space. Glam decided to hand over the reigns to coast to produce more incredible results.
For Ad Words, our objective was to focus on increasing conversions through PPC Google Ad campaigns.
Prior to joining Coast, Glam’s website was quite average in terms of ranking in Google, with just 5 keywords ranking in the top 3 and 32 ranking in the top 10.
After communicating with Glam Couture, we explored various strategies to gain traction within search rankings. This stated by looking inward at their current state, as well as the state of the market, before we came up with a game plan to improve their Google rankings.
Since taking over their account, we have seen rankings climb from a mere 5 keywords within the top 3, to 42 keywords ranking in the top 3. Additional we have seen rankings move from 32 keywords in the top 10 to 114 in the top 10. Playing our cards right meant that the volume of keywords ranked in the top 10 exceeded 1000+ searches a month!
As a result, Glam has also seen site revenue increase by 213% and traffic increasing by 356%.
Glam’s traffic now consists of organic search (Google) being more than 50% of their traffic, where it was once only a mere 23% before joining Coast.
The benefits of ranking better in Google reduces the need to spend large amounts of existing or new paid ad campaigns. By optimising your website for ranking in Google, your money with leave long lasting effects long after the optimisations.
Despite seeing amazing results with Coast in the SEO space, Glam Couture had been finding it difficult to produce results within their PPC Google Ad Campaigns; these were managed by another agency. With campaigns often spending more money than it was converting, this was an issue … especially during off-peak times. Glam decided to hand over the reigns to Coast to produce more incredible results. While we are not permitted to show our clients $ spend on ads, we can report that before joining Coast, Glam Couture had failed to make a Return on Investment (ROI).
Our strategy would focus on increasing conversions, position, as well as click-through rates; plus decrease average Cost Per Click (CPC). Our game-plan saw us planning various optmisation techniques across all campaign creative and Ad groups, all of which centred around our approach to working with real-time data.
In the first three months of working with Coast, Glam Couture had seen an increase of nearly x3 ROAS (return on ad spend). By making such significant improvements also meant they were paying half the cost per click compared to the previous period.
Since taking over their account, Glam Couture has Coast created effective PPC (Pay Per Click) advertisements on Google Ads to help an established online store achieve 657% increase in conversions.
3xROAS (Return on Ad Spend)
657%Increase in conversions
50%Reduction in cost per click
Christyn :: Glam Couture
"I started out with Coast simply hosting my site and tech help but as I have slowly handed over SEO and Adwords my business is moving from strength to strength. Not only have they created the results, they have been amazing to work with. I’m very excited for what the future holds and would highly recommend them to any business."