UNDERDOG444 is an emerging rap artist and the man behind Australia’s newest streetwear clothing label that empowers the underdogs of the world to draw on life’s struggles to make a change for good in themselves and their community.
Coast was engaged to take the project through the entire creative process. From brand development, strategy, marketing, talent management, video production, art direction, merchandise and eCommerce design & build. We’ve been busy… we’ve loved every moment! .
Presenting @underdog444_ Australia’s newest street clothing label and emerging rap artist that empowers the underdogs of the world to use their tough times & struggles to make a change for good in themselves and their community.
Website Design & Development
UNDERDOG444 is built with Shopify using Coast’s custom framework including a custom built product display. The site is constantly maintained, monitored and updated to ensure it is maintaining it’s SEO rankings and being a valuable resource for potential customers.