Digital Marketing Case Study

Dominating Organic Search; How Coast helped Huskee rankhighly for multiple search terms, achieving first page results in ahighly competitive industry

The Challenge.

Main Objective:

Increase the organic visibility within search results, driving quality site traffic and encouraging conversions.

Pain Point:

Website not appearing in or low down in results listings on Google for key search terms.

Hurdles:

The reusable coffee cup industry is highly competitivewith a number of well known brands including KeepCupand Frank Green.

Prior to joining Coast, Huskee’s website was quite average in terms of ranking in Google, with just 4 keywords ranking in the top 3 & 4 ranking in the top 10. Seeing that this was an issue, as well as being highly impressed by our ability to produce amazing results in the SEO space. Huskee decided to hand over the reins to coast to produce more incredible results

The Strategy.

After communicating with Huskee, we came up with agame plan to improve their Google rankings.

This game plan consisted of various strategies to gain traction within search rankings, some of these are:

• Technical SEO optimisations to the website to amend any issues that may affect the search engine rankings, such as Duplicate content from URL issues, Broken Links, Indexing issues, missing h1 tags, and much more.
• Keyword Focus & Density optimisations to existing and new content.
• Keyword Research & trend data analysis to determine new website content.
• Titles & Meta Descriptions crafting for keyword optimisation and click through rate improvements.
• The targeting of both long and short-tail keywords for both small & high volume monthly searches.
• Website article optimisation and curating of content.

In our approach to working with real-time data, we used this to our advantage to also have a look at:

• Competitor analysis to see where opportunities lie and current positions these competitors hold
• The historical data of different keywords & trends

The Results / ROI.

Since we started SEO we have seen keyword rankings climb to a total of 918 keywords from a base of 136, meaning Huskee now appears in results for 782 more relevant keywords. Of these 33 are now Top 10 results and 15 in the Top 3 compared to just 4 when we started

As a result, Huskee has seen site traffic grow by 29% and sales revenue fromorganic search increase by 183%.

Overall Key Statistics from Organic Search

User acquisition by channel

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