Creative Coffs comes alive!

With an offer of live music, fabulous drinks and tasty bites, Alykat Creative Gallery & Studio invited creative Coffs Harbour locals to celebrate the opening of her Australian Summer Exhibition,...

Destination Branding – Where Place Inspires Brand

When you think of a destination, you may think of it’s unique offering, how you felt when you last visited, or what you envision as a likely experience. These thoughts...

Why Brand is more than just a logo.

When you think of branding, you may think visually of colour palettes, font types and logos. Brands, however, have many more characteristics. Brands are essentially personalities for businesses. A brand...

Shopify Online Store 2.0 launches – What this means for online store owners.

Shopify online store 2.0 is here, but what does that mean for your online store? You may already have a Shopify store as part of your ecommerce web presence, or...

Digital Marketing Case Study: Pansabella Providores

"We achieved some fantastic business results... our website sales doubled, ROI was incredible!"

Best Practise User Experience for 2021

Google is introducing a new algorithm update that will consider all websites user experience: speed, responsiveness and visual stability when determining website rankings. Now is the time to check your...

Content Marketing 101: Part 2 – How to maximise your content marketing efforts.

Part one of this blog series explored the ins and outs of content marketing and why it is so important for your brand. Now, let’s look at some practical applications...

Content Marketing 101: Part 1 – What is it all about?

Content marketing is both the creation and distribution of content that ensures a positive customer experience and ultimately, a positive return on investment. Often described as 'the sweet spot' in...