The ‘Happy Place’

Coast agency is home to an incredibly talented group of young creatives, each with their own unique gifts and abilities. Our collaborative and closely knit culture is what enables the...

When a brand meets an architect

Many of us are familiar with the branding process, which focuses on establishing a reputation or ‘gut feeling’ about a product, service or company. Jeff Bezos, the founder of Amazon.com,...

Tools for creativity: ‘The Six Thinking Hats’

Hands down, one of the most important steps of the creative process would be the brainstorm session. In a world that is changing rapidly, this is a critical time for...

Business Pivoting Series Part 3: How to connect with specific audiences within your target market

By understanding who you’re speaking to and crafting relevant messaging to reach them could quickly equate to higher conversion rates, and in turn, build a more powerful brand.

Business Pivoting Series Part 2: How to define and engage a target market that your business can focus on to thrive

By defining a specific, well-defined group of people, or target market, you will be able to develop products, services, and marketing campaigns. This will allow your business to cut through...

Camp Coast 2020!

Sometimes you get lucky… and I don’t mean luck as in finding a gold coin on the footpath or realising that you have a whole tub of uneaten ice cream...

Business Pivoting Series Part 1: The difference between target markets and audiences

As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how...

Business Pivoting Series: How to target, connect and offer value to shifting markets.

As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how...

Grant Funding Available for Digital Solutions, Marketing Communications & Advertising

Have you heard of the new recovery funding to help give your business a boost? As a valued client, we wanted to let you know that your business, or one you...