Your logo is a visual representation of your brand. Which clearly paints a picture of who the brand is, where it's going and who it wants to speak to. By choosing Coast to design your custom logo or rebrand your corporate identity, you are guaranteed your logo design will not only look beautiful and professional but will raise awareness and create new business opportunities.
Masters of our craft, we are highly-skilled brand and logo designers. We focus on building successful, professional and unique brands. In consultation with your very own branding designer, our unique and interactive experience will deliver a beautiful, professionally designed logo. In addition, your designer will export it to you in all the file formats you need. Whether you need a new logo design or to revamp a tired one, our team of designers research, imagine and create a custom logo that is tailored to you and your business.
The first step in our process is to gain an understanding of your business objectives and formulate a strategy. Your logo will not be designed without an understanding of your target market. As well as what kind of look and feel you are trying to convey to connect with them. After we get a thorough idea of you and your needs. We then go about creating a logo and brand identity that will truly engage and inspire.
Before we even touch a mouse, we research possible creative directions for your new logo design. This is based on the strategy, supplied existing documentation from you. Plus the additional workshopped ideas. We love to collaborate and at this stage, will be in touch to go over research, findings and concepts. This is to gauge and agree on 1 final direction. We then develop these concepts into actual logo options that are presented for review.
Once you have approved your logo, your logo designer will create as many polished variations as you need. This will be based on the agreed direction. Which includes full in-situ applications so you can see how your new logo design will come to life and be used.
Our approach to empowering our clients to great work is our final hoo-rah. We supply all logo files in all the formats you need and when required. Additionally, we provide additional brand elements, such as graphic elements and iconography. On top of this, we also provide all of our logo design clients with a comprehensive Brand Style Guide document. Which includes brand usage information; variation examples, incorrect usage, typeface/s, colours, brand elements, in-situ examples, supplied as a PDF.
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