Shopify eCommerce website development – How Coast can help
Whether you’re just getting started with Shopify or looking at updating and expanding your Shopify site, our team of designers and Shopify developers can help you create an amazing custom...
Digital Marketing Case Study: Pansabella Providores
"We achieved some fantastic business results... our website sales doubled, ROI was incredible!"
Content Marketing 101: Part 2 – How to maximise your content marketing efforts.
Part one of this blog series explored the ins and outs of content marketing and why it is so important for your brand. Now, let’s look at some practical applications...
Content Marketing 101: Part 1 – What is it all about?
Content marketing is both the creation and distribution of content that ensures a positive customer experience and ultimately, a positive return on investment. Often described as 'the sweet spot' in...
When a brand meets an architect
Many of us are familiar with the branding process, which focuses on establishing a reputation or ‘gut feeling’ about a product, service or company. Jeff Bezos, the founder of Amazon.com,...
Tools for creativity: ‘The Six Thinking Hats’
Hands down, one of the most important steps of the creative process would be the brainstorm session. In a world that is changing rapidly, this is a critical time for...
Business Pivoting Series Part 3: How to connect with specific audiences within your target market
By understanding who you’re speaking to and crafting relevant messaging to reach them could quickly equate to higher conversion rates, and in turn, build a more powerful brand.
Business Pivoting Series Part 2: How to define and engage a target market that your business can focus on to thrive
By defining a specific, well-defined group of people, or target market, you will be able to develop products, services, and marketing campaigns. This will allow your business to cut through...
Business Pivoting Series Part 1: The difference between target markets and audiences
As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how...
Digital Marketing Case Study - Huskee PPC
Dominating Paid Search; How Coast helped Huskee achieve a positive return on their ad spend The Challenge. Main Objective: Increase conversions through Google Ad campaigns. Pain Point: Sales conversions unknown...
Digital Marketing Case Study - Huskee SEO
Dominating Organic Search; How Coast helped Huskee rankhighly for multiple search terms, achieving first page results in ahighly competitive industry The Challenge. Main Objective: Increase the organic visibility within search...