Are Blogs Still Relevant in 2025? Absolutely.
With so many digital marketing strategies available, you might wonder if blogging is still worth the effort. The answer? A resounding YES – and the numbers prove it.
In this blog, we’ll dive into some of the latest research that highlights why blogging continues to be a game-changer for businesses. Blogs aren’t just content – they’re a strategic tool to drive conversions, build trust, and establish your brand as an authority. Gone are the days of visitors simply entering your site via the homepage. Today, more and more people are discovering businesses through blog content, actively searching for answers and solutions.
If you’re not leveraging blogs, you’re missing out on an invaluable way to increase visibility, enhance SEO, and convert casual visitors into loyal customers.
The Power of Blogging for Your Business
Blogging isn’t just about sharing thoughts – it’s a strategic tool that helps businesses grow. Here’s what it can do for you:
✅ Get Found Online – 72% of marketers say content creation is their most effective SEO strategy. With the right blog content, you’re more likely to appear in search results when potential customers are looking for answers.
✅ Drive More Traffic – Companies that blog see 55% more website traffic than those that don’t. That’s more eyes on your business, more engagement, and more opportunities to convert visitors into customers.
✅ Generate More Leads – Businesses that blog generate 126% more leads than those that don’t. When your content answers people’s questions, they’re more likely to trust your expertise – and take action.
✅ Boost Your Authority – Having a blog can lead to 97% more inbound links, which strengthens your website’s authority and search rankings. The more valuable your content, the more others will link to it.
SEO is More Important Than Ever
With 43% of people using ad blockers, traditional paid ads are becoming less effective. That means organic traffic from search engines is more valuable than ever. A well-optimised blog isn’t just a collection of words – it’s a powerful SEO tool that boosts your visibility, drives consistent traffic, and positions your business as an authority in your industry. When done right, blogging with strong SEO practices – such as targeting the right keywords, structuring content for readability, and earning quality backlinks – helps your website climb search rankings.
What Type of Blogs Work Best?
Not all blogs are created equal. To attract and retain readers, focus on creating evergreen content – valuable information that remains relevant long after it’s published. Evergreen content continues to drive traffic and engage readers over time, making it one of the most effective types of blog content. In addition to evergreen content, these are the most highly rated and preferred types of blogs:
🔥 How-To Articles – Readers love practical, step-by-step guides that help them solve problems or learn new skills.
🔥 News & Trends – Industry updates and timely insights keep audiences engaged and informed.
🔥 Guides & E-books – Comprehensive, in-depth resources that provide long-term value and expert knowledge.
By creating content that educates, informs, and delivers real value, you not only build trust with your audience but also position yourself as a leader in your industry. When your blog consistently provides expert insights and actionable advice, readers see your brand as a go-to source, strengthening credibility and keeping them coming back for more.
A Coastie good news story:
Take, for instance, one of our clients, who, since investing in a consistent digital marketing strategy with Coast, has seen over 70% of their website traffic come through their blog content alone. By establishing themselves as thought leaders in their industry, they’ve not only increased visibility but also built lasting customer relationships. This is a huge win for our client (and for us!).
Blogs Aren’t Just Read – They’re Shared
Your content doesn’t stop at the reader – it travels. Interestingly, blogs shared consistently – but not too frequently – tend to get reshared the most. When posted weekly or several times per month, up to 23% of readers reshare them. This highlights the power of strategic, well-paced content – giving readers time to engage, find value, and pass it on.
At Coast, we recommend to our marketing clients that monthly blogs work great for this very reason. By creating high-quality, valuable content on a consistent schedule, you’re giving your audience something to look forward to – while keeping your brand visible and top of mind.
Beyond the Blog: The Power of Repurposing
A great blog doesn’t just live on your website – it has the potential to become the backbone of your entire content marketing strategy, working across multiple channels to keep your brand top-of-mind. By repurposing blog content, you’re not just maximising your investment in content creation; you’re ensuring your message reaches the right audience in the right format at the right time. Here’s how:
🔄 Social Media – Turn key blog points into Instagram carousels, Facebook posts, or LinkedIn thought leadership pieces.
📩 Email Marketing – Keep your subscribers engaged by sharing blog insights in newsletters or exclusive email content.
With a strategic approach, your blog becomes a powerhouse of content that keeps your brand visible and drives ongoing engagement.
Want to Make Blogging Work for Your Business?
At Coast, we create strategic, SEO-optimised blogs that don’t just sit on your website – they drive real results. Whether you need help brainstorming topics, crafting engaging content, or optimising for search engines, Coast has got you covered.
Ready to turn your blog into a business growth tool? Let’s chat about our SEO copywriting & content writing services today.
Sources: HubSpot, DemandSage, MasterBlogging
