Think Blogs Are Old News? Think Again – They Could Be Your Secret Growth Hack
With so many digital marketing strategies available, you might wonder if blogging is still worth the effort. The answer? A resounding YES - and the numbers prove it. If you're...
Destination Branding – Where Place Inspires Brand
When you think of a destination, you may think of it’s unique offering, how you felt when you last visited, or what you envision as a likely experience. These thoughts...
Content Marketing 101: Part 2 – How to maximise your content marketing efforts.
Part one of this blog series explored the ins and outs of content marketing and why it is so important for your brand. Now, let’s look at some practical applications...
Content Marketing 101: Part 1 – What is it all about?
Content marketing is both the creation and distribution of content that ensures a positive customer experience and ultimately, a positive return on investment. Often described as 'the sweet spot' in...
Business Pivoting Series Part 3: How to connect with specific audiences within your target market
By understanding who you’re speaking to and crafting relevant messaging to reach them could quickly equate to higher conversion rates, and in turn, build a more powerful brand.
Business Pivoting Series Part 2: How to define and engage a target market that your business can focus on to thrive
By defining a specific, well-defined group of people, or target market, you will be able to develop products, services, and marketing campaigns. This will allow your business to cut through...
Business Pivoting Series Part 1: The difference between target markets and audiences
As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how...
Grant Funding Available for Digital Solutions, Marketing Communications & Advertising
Have you heard of the new recovery funding to help give your business a boost? As a valued client, we wanted to let you know that your business, or one you...
Digital Marketing Case Study - Huskee PPC
Dominating Paid Search; How Coast helped Huskee achieve a positive return on their ad spend The Challenge. Main Objective: Increase conversions through Google Ad campaigns. Pain Point: Sales conversions unknown...
Digital Marketing Case Study - Huskee SEO
Dominating Organic Search; How Coast helped Huskee rankhighly for multiple search terms, achieving first page results in ahighly competitive industry The Challenge. Main Objective: Increase the organic visibility within search...
Digital Marketing Case Study - Glam Couture SEO
The Challenge. Main Objective: Increase the organic visibility within search results andincrease the volume of traffic visiting the website Pain Point: Having a small presence within search engine rankings Hurdles:...