Tasmanian coffee crew, Ritual Coffee Roasters believe coffee is more than just a beverage – it’s a daily ritual, a shared moment, and a reason to pause and enjoy life. Ritual craft blends that celebrate flavour and exploring new profiles, all while maintaining consistently high quality and affordability. Ritual partnered with Coast at a critical juncture, propelling their success to new heights…
Coast crafted Ritual Coffee Roasters a captivating digital strategy to elevate its brand and drive growth.
Our holistic strategy uncovered opportunities and a path forward on how to establish Ritual as the preferred coffee bean choice for Tasmanian home baristas by 2025.
What followed the strategy was the creation of Ritual’s refreshed brand positioning and tone of voice. We needed to create a consistent tone and point of view to effectively communicate their brand ethos and resonate with their audience.
With a deep understanding of the brand and their target audience we were pleased to continue our work with Ritual on their new product development and packaging design. As they prepare to bring their new Coffee Tea Bags (not to be confused with the common coffee drip bag!) to market, Coast created them a new-look packaging solution, designed to speak to those in need of a simple but delicious coffee solution, while off-grid! We look forward to seeing their Simple.brew coffee bags hit the shelves in 2025!
"We absolutely loved working with Jena and the team at Coast for our new website + graphic design projects. The effort they put into understanding our brand and business made us feel very comfortable trusting their process and work. Their ability to respect and incorporate our vision, while adding the Coast flare and taking it to a whole other level was excellent. A truly professional team that has the ability to bring any vision to life. We are excited to continue working with Coast Agency!"
Ritual Coffee Roasters : : Carl Renshaw, Co-Owner
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