To position Saige Ultrasound as the only Obstetric and Gynaecological Specialist-led, patient-first alternative to the region’s corporate-dominated imaging chains, Coast’s Marketing Strategist Kirralee conducted an extensive deep dive into the local medical landscape and gynaecological referral network.
From this research, our strategy mapped out a comprehensive, actionable plan and recommendations designed to shift the narrative away from cold, volume-driven clinical metrics lists and instead took on a human-centric approach that focused on the individual’s symptom journey.
We didn’t just hand over a generic marketing plan; we delivered the master blueprint that served as the catalyst for everything that followed. By delivering this clear, interconnected pathway, we gave Saige the tools and the clarity they needed to successfully introduce their incredibly unique service to the local Coffs Harbour market.
