Levelling Up My Club Wins

When My Club Wins first approached us, their identity didn’t match the calibre of their technology. In an industry where people are asked to trust a platform with their money, their existing look lacked the legitimacy and professional “polish” required to be taken seriously – it felt like a risk rather than a solution.

Coast stepped in to build the trust infrastructure that the brand was missing. We Are Coast completely overhauled the identity to position My Club Wins as a legitimate, high-end sports industry brand. By moving away from an unprofessional aesthetic and embracing a visual language that feels at home on a stadium screen, we transformed the platform into a market-ready powerhouse, giving MCW the credibility and aura to sit in any boardroom and win the “Yes” from sceptical committees.

Rather than just designing a site, Coast provided the architectural blueprint and digital designs for the My Club Wins website. We designed templates for the primary pages, establishing a strategic framework for their developers to scale.

The goal was to deliver the My Club Wins message without overwhelming the user. We focused on the user experience and mapped out a deliberate journey that provides exactly what a committee needs to know, in an order that feels natural and intuitive. The design was built to explicitly complement the new sports-centric rebrand – clean, professional, and high-energy. By providing this structural “how-to,” we ensured the final platform would be as easy to navigate as it was visually striking. Check out the live site here. 

To ensure the clubs could successfully promote their own raffles, Coast created a suite of “Done-For-You” social media templates. We provided these in a flexible format to ensure the team could easily create content that stays “on-brand” without needing a designer for every post.