Led by our Creative Director Jena Hackett, Coast was engaged by Hopwood Homes to reposition and rebrand the gold-standard company.
Inspired by the golden era of design, architecture, and style, Coast listened as David explained the future vision for Hopwood Homes ~ More remarkable, more luxurious, and more connected to its client base.
Over three exciting meetings, Jena and Mitch led David and Nathan through brand repositioning and strategy before sharing visual concepts and directions.
With a nod to the past, Jena and Mitch worked together to create an iconic monogram element that became the pillar of the rebrand. A design that illuminated and honoured Hopwood Homes’ 40+ years of prestige and expertise.
Supporting the ‘HH’ monogram, Coast crafted and paired symmetrical brand marks and variations in gold and emerald to refresh the legacy that Hopwood Homes has always been renowned for here on the Coffs Coast ~ a gold-standard building company that matches quality and style with customer needs like no other, and ensuring that David and the team had a brand mark for every application.
