A Complete Rebrand for Hopwood Homes

Hopwood Homes have been at the forefront of the local home-building scene here on the Coffs Coast for over 40 years! Starting back in 1983, Hopwood Homes re-emerge in 2023 under a new leader, with a sleek new brand identity, marketing strategy, and a state-of-the-art dynamic new website!

Paying homage to the past and proclaiming 40+ years of experience and quality, the whole team at Coast was honoured to work on such an exciting and passionate project with our long-time friend and supporter – David Hopwood. 

Brand Direction & Identity Strategy

Led by our Creative Director Jena Hackett, Coast was engaged by Hopwood Homes to reposition and rebrand the gold-standard company.

Inspired by the golden era of design, architecture, and style, Coast listened as David explained the future vision for Hopwood Homes ~ More remarkable, more luxurious, and more connected to its client base.

Over three exciting meetings, Jena and Mitch led David and Nathan through brand repositioning and strategy before sharing visual concepts and directions.

With a nod to the past, Jena and Mitch worked together to create an iconic monogram element that became the pillar of the rebrand. A design that illuminated and honoured Hopwood Homes’ 40+ years of prestige and expertise. 

Supporting the ‘HH’ monogram, Coast crafted and paired symmetrical brand marks and variations in gold and emerald to refresh the legacy that Hopwood Homes has always been renowned for here on the Coffs Coast ~ a gold-standard building company that matches quality and style with customer needs like no other, and ensuring that David and the team had a brand mark for every application. 

Customised Website Design and Development

After rolling out the branding and with a new digital strategy for Hopwood Homes ready to go, we turned our attention to designing and developing their stunning new custom website.

The previous Hopwood Homes website served them well, but over the last few years they had began to notice the website wasn’t performing well and it’s technologies and designs were outdates. Working together, Jena, Laura + our Lead Front-End Developer/Web Guru John Basham we were able to discover which areas were working well, and which areas needed improvement.

At Coast, we live and breathe innovation so we were excited to work with David and the team to reimagine their website as we re-think and re-build their new website on a user-friendly WordPress CMS system.

Highlights of the website include their custom home finder tool, allowing website users that aren’t yet in the consideration or purchase phase of their home-building journey to still explore the website and be provided with content options tailored specifically to them.

Check out their website here.

Website Design & Development for A Complete Rebrand for Hopwood Homes

"Coast have been absolutely incredible to deal with! Coast took time to understand our business and why it was we had approached them. Form this they offered an incredible insight into our industry and business and how they believed they could help us achieve outcomes. Thank you to Coast!"

David Hopwood : : Hopwood Homes
What are you waiting for? Lets make some magic. Book a free meeting today

What are you waiting for?

Let's make some magic!

Book a free meeting today

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