Jena Hackett.

Marketing Communications + Brand Specialist

As our highly creative and passionate Marketing Communications + Brand Specialist, Jena is Coast’s marcomms, design + branding guru. Jena takes care of all of Coast’s marketing, design, social strategies, video production, animation + business development.

While she has an intricate eye for detail, Jena also has the unique ability to ‘think big’, always looking to go that extra mile to help our clients take their brand to the next level. She is efficient, full of ideas and her stellar design skills never fail to hit the mark with Coast clients. Let Jena help you develop a brand to be proud of!

Get to know me.

1. What do you do at Coast?

Passionately build brands… and play an abundance of 90’s jams!

2. What is your favourite thing about working at Coast?

The vibe, the creative energy, solving problems with my brilliant colleagues, the colourful space, and most importantly, the wonderful clients & purpose-driven organisations that trust us with their brands.

3. How are you creative or innovative in your role at Coast?

I like to think that we bring innovation to everything we do; always looking to push the boundaries & put our ‘Coastie’ spin on things!

4. . Describe the vibe at Coast and why you chose to work there

Moving back to the Coffs Coast after 10+ years in Sydney, I did my homework and immediately knew Coast is where I belonged. A ‘creative crush’, if you will!

The atmosphere is very coastal and relaxed, with an overwhelming passion to deliver for our clients through solid work and communication.

5. If you were a character from a famous film or book, who would you be and why?

Elaine Benes; Seinfeld (insert thumbs and awkward kicks here).

6. What is your fav piece of clothing?

This is hard! I have a serious sunglasses obsession. However, clothing-wise I’ll say my [husband’s] vintage baseball jacket, for sentimental reasons.

My style is a combination of Lazy Oaf & Assembly. Two supremely opposing aesthetics, and everything in between.

7. What is your vice when faced with a challenge?

No real vice… I just take a moment to process, scribble down my plan of attack, then chill and get it done!

8. What would your proud Mum say about you?

She is my biggest supporter and tells me so often! She’d say I’m “wonderful” and then likely reminisce on some adolescent fashion faux-pars… in which she proudly supported at the time too!