Jena Hackett.

Creative Director + Operations Manager

Coast Agency Owner + Creative Director, Jena Hackett sees a unique ability to strategically develop pathways toward growth and success – not just for our clients, but for Coast at large. Jena brings her creative and genuine approach, mixed with diverse marketing communications and brand experience, to all aspects of agency life!

With an exciting career spanning up and down the East Coast of Australia, Jena sports an intricate eye for detail, with the unique ability to ‘think big’, always looking to go that extra mile to help Coast clients take their business to the next level. Following her degree at Sydney’s CATC Design School, Jena’s career saw her working with countless iconic Australian brands and start-ups. Professional highlights include her time as Production Manager for Delicious Magazine, Lead Creative for the Max Brenner marketing team, plus working with the likes of Athletes Foot and even Masterchef! In 2023 Jena was humbled to don her judging hat for the Australian Web Awards.

A connector at heart, Jena shows an authentic love for what our clients are doing and treats their brands as if they were her own. Plus, she’s an all-round boss and loves to laugh (just don’t bring a banana to work …!).

Get to know me.

1. What do you do at Coast?

Passionately build brands, communicate with intention, and connect tribes to their audiences.

2. What is your favourite thing about working at Coast?

The vibe, the creative energy, solving problems with my brilliant colleagues, the colourful space, and most importantly, the wonderful clients & purpose-driven organisations that trust us with their brands.

3. How are you creative or innovative in your role at Coast?

I like to think that we bring innovation to everything we do; always looking to push the boundaries & put our ‘Coastie’ spin on things!

4. . Describe the vibe at Coast and why you chose to work there

Moving back to the Coffs Coast after 10+ years in Sydney, I did my homework and immediately knew Coast is where I belonged. A ‘creative crush’, if you will!

The atmosphere is very coastal and relaxed, with an overwhelming passion to deliver for our clients through solid work and communication.

5. If you were a famous character, who would you be and why?

Elaine Benes; Seinfeld (insert thumbs and awkward kicks here).

6. What is your fav piece of clothing?

My pink ‘prawn cocktail’ tee. Well, it’s barely pink anymore, but the joy lives on! Or my Gorman mustard blazer, that I bought from my friend at our Erskineville market stall. Sentimental items.

7. What is your vice when faced with a challenge?

Loud singing in the car? Then return with a clear mind, chill and get into it.

8. What would your proud Mum say about you?

She is my biggest supporter and tells me so often! She’d say I’m “wonderful” and then likely reminisce on some adolescent fashion faux-pars… in which she proudly supported at the time too!