Port Stephens Magazine – A Fresh Look for Destination Tourism

Coast was thrilled to use our expertise in tourism design and publishing for another stunning NSW coastal destination, this time with Destination Port Stephens (DPS). The Destination Port Stephens team engaged We Are Coast for full production and publishing of their 2025 Tourism Magazine, from initial concept through to design, copywriting, advertising design and coordination.

The result is an elevated publication that encapsulates the essence and adventure of Port Stephens.

How we help.

Publication Design & Layout

Led by our Creative Director, Jena, Coast meticulously planned the design strategy, reviewing previous publications to ensure the 2025 guide was elevated and fresh. This process included a detailed pagination style format and layout strategy to ensure the final magazine flowed seamlessly. This helped Coast develop the new visual direction for the 2025 Visitor Guide that felt upgraded, authentic, and reflective of the region’s coastal character. Through strategic use of colour, typography, and layout, we evolved the established brand style into something clean and crisp, giving it a refreshing look that stands out from previous years.

The design process also included a custom-illustrated, pull-out gatefold map to be used as a handy pocket travel guide, designed by Coast designer Emily, offering readers a functional guide to explore the area.

Content Strategy & Copywriting

Coast team conducted a content review, working with the Destination Port Stephens team to plan for new titles and refreshed editorial sections, ensuring a major upgrade from previous years.

Following this strategic foundation, Coast’s Copywriter Kirralee crafted editorial content that captured the essence of Port Stephens through immersive and emotive storytelling. The written direction focused on inviting readers in, transporting them to the region, and the endless experiences it has to offer. The result was engaging copy that reads like an experience, aiming to inspire visitors to explore, stay longer, and return.

Advertising Coordination

As part of the Coast’s full-service delivery, we managed the advertising coordination and creative production for the magazine.

This included liaising directly with advertisers, designing templated directory ads and listings, and project managing timelines and print requirements. Our hands-on approach streamlined the process for both Destination Port Stephens and local vendors and ensured every ad complemented the publication’s fresh, premium aesthetic while maintaining a crisp, consistent overall look for the magazine.

The Outcome

With refreshed visuals, engaging copy and seamless project management, Coast helped Destination Port Stephens deliver a magazine that looks elevated, on-brand and promotes the region beautifully. The result spoke for itself – Coast has been re-engaged to produce the 2026 edition of the Port Stephens Magazine, with a project kick-off visit scheduled to get underway shortly. We’re proud to be a continuing creative partner for one of NSW’s most celebrated coastal destinations.

Gallery images supplied, courtesy of Destination Port Stephens and Destination NSW.

"We Are Coast have been an absolute pleasure to work with. As the team behind the design and development of our new Port Stephens Magazine, the official visitor guide, they were patient, professional, and creative throughout every stage of the process. Their ability to capture the essence of our destination and translate it into a beautifully designed publication exceeded our expectations. The end result is a fantastic magazine that truly reflects the quality and spirit of Port Stephens. Highly recommend the talented and passionate team at We Are Coast!"
Destination Port Stephens : : Jo Thomas, CEO

Partnership Prospectus Design

Before diving into the main publication, Coast launched the Destination Port Stephens Partnership Prospectus.

The prospectus was created to present partnership opportunities with clarity and excitement. The fresh new look not only supported successful advertising engagement with local businesses but also laid the creative foundation for the magazine’s overall aesthetic.

Port Stephens Magazine – A Fresh Look for Destination Tourism

How we help.

Publication Design & Layout

Content Strategy & Copywriting

Advertising Coordination

The Outcome

Partnership Prospectus Design

What are you waiting for?

Let's make some magic!

Port Stephens Magazine – A Fresh Look for Destination Tourism

How we help.

Levelling Up My Club Wins

Saltwater Freshwater Festival 2026 – Building Digital Momentum

Arbella Ice Creamery – A Family Brand Repositioned

What are you waiting for?

Let's make some magic!