This authentic and unique brand will need to appeal to a market and audiences that will sustain growth and prosperity, including boosting the local tourism economy.
Our next exciting challenge was to create a visual aesthetic to match! Coast lead designer + brand specialist, Jena Hackett took the reigns to bring this to life. Working very closely with Bellingen Muse directors, Camilla Wilkins + David Lester we created the perfect representation of the brand, celebrating the uniqueness of the festival and the courage to break the mold of what’s expected.
Inspiration was abundant! We drew from Bellingen Shire landscape; The ‘Old Man Dreaming’ to create the formation in which our colours would be connected. We dove deep into colour theory to land on a bold + passionate palette…
• Vermillion to represent sound + emotion. This is the voice of the festival.
• Forest green is a nod to the lush valley and mountains surrounding our performances.
• Sky Blue is ‘of the air’ as we form connections. Our human element.
Each of these brand colours are echoed in the violinist element; a hand-drawn calligraphical illustration. Free and unstructured, the element is alive with movement + sound.