Having built Campbelltown’s sister site Macarthur there was an opportunity to work smarter not harder when it came to the design and build. We offered the ability to recycle the ‘bones’ and the custom functionality originally applied to Macarthur, but give Campbelltown a new design look and feel. It was to appear like it’s own website, but as we had built their other site, we were able to make this project very cost effective. Regarding the look and feel, city branding was being rolled out late 2019 and needed to be factored into the design of the site.
By pulling relevant listings from the live Macarthur CMS, this would allow the Campbelltown website to launch with a wealth of supportive content that supported their unique strategy and any content that was going to be created. This saved staff at Campbelltown City Council a considerable amount of time instead of uploading content separately onto the council website.