Chess Connect

Strong connections are the foundation of health, wellbeing and resilience. This is what drives CHESS Connect forward as an organisation. Inspired by CHESS Connect’s work within the community, with business and most importantly, with people, was to be at the heart of all of our creative work. The content theme of ‘connection’ was used as the main pillar for all creative and communications.

Our brief was simple; Coast was to reflect the meaning behind their new name in all of their collateral, moving them into the future whilst maintaining their heritage.

CHESS Connect initially contacted Coast for a revised brandmark but due to budget constraints, got the brandmark done elsewhere; despite the client indicating that Coast was the preferred agency to work with. Coming back to Coast after a few months unhappy with their new branding, this is where the relationship began.

In a competitive landscape, this NFP had streamlined their business name. Coast kicked off the project by providing a new, modern logo that still incorporated the previously used checkerboard, but worked with a revised colour palette. The results, one happy client!