Serendipity recognise that content is king! That’s why with a new website on the way, they first took part in our Content Strategy Session to enable their content to connect with and build relationships with their customers and students.
Here’s what we did to strategise and map out the website content:
• Clarify Business goals and objectives
• Map content according to the identified goals and objectives
• Audience profile development
• Creation of a guide for content creation into the future