A content marketing strategy is a must for businesses wishing to compete effectively in their respective markets. The use of the Internet by consumers to conduct primary and secondary research prior to purchase has driven the need for marketers to produce content that is useful, informative, engaging and compelling.
This, combined with the ability to use content to create customer value and build relationships at the other end of the sales funnel makes the case for content marketing strong. This will include a plan for specific delivery of your content through whatever channels are needed; website, email, social media etc.
Coast’s Content Marketing Strategies harness the power of content marketing automation to optimise customer communications by customising them to each customer, promoting a deeper relationship with every touch.