A new digital footprint for Visit Griffith… a vibrant and thriving multicultural city in the heart of Country NSW; a place to enjoy unique festivals, connect with the locals and experience the best of urban and rural living in one.
Coast was thrilled to work with Griffith City Council to create a seamless online experience to help promote growth in their tourism industry and showcase the destination brand at large.
Further to the main Visit Griffith website, Coast continued to work closely with the team to develop festival branding for Griffith Easter Party, and Griffith Spring Festival.
Always starting with the strategy!
Led by our Digital Strategist, Laura Hui, Coast performed a holistic digital strategy to provide the road map to compelling content and increased brand awareness. This, combined with the ability to use content to create customer value and build relationships at the other end of the sales funnel makes the case for content marketing strong.
With our digital strategy ready to go, Coast then progressed into designing and developing a new website.
The new website features an intuitive, mobile-first UI/UX experience for users, providing simple access to information across all sectors and categories. At Coast, we live and breathe innovation! We have delivered a cutting-edge user experience, in particular within the dynamic trip planner and Australian Tourism Date Warehouse (ATDW) integration.
Alongside the Visit Griffith strategy and website, Coast was also called upon to establish new brand identities for two of the region’s most loved festivals…
Griffith Spring Fest; A fantastic fortnight of food, wine, open gardens, and of course, the citrus sculptures!
Griffith Easter Party; A weekend of family fun celebrating all things Easter!
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