Brand Specialist Emily and Creative Director Jena took on a collaborative journey with Penny, delving deep into her vision for the revitalised aesthetic. Recognising the strength of the existing brand, they agreed that rather than a complete rebrand, an evolution was in order, one that would build upon its solid foundation.
Their approach aimed to showcase the diverse offerings of the shop, creating a captivating illustration set. Comprising 10 unique illustrations, these artworks depicted an array of fresh seafood alongside quintessential oceanic elements such as radiant sunshine, rolling waves, and fishing rods.
In addition to this there was also the logo itself, Emily introduced several new lock-up variations including a badge-style iteration and a dynamic half-badge execution. These variations were designed to offer versatility, catering to a range of applications spanning merchandise, menu enhancements, and promotional materials, wanting to amplifying the brand’s impact across all touch points – digital and physical.
