When a brand meets an architect
Many of us are familiar with the branding process, which focuses on establishing a reputation or ‘gut feeling’ about a product, service or company. Jeff Bezos, the founder of Amazon.com,...
Tools for creativity: ‘The Six Thinking Hats’
Hands down, one of the most important steps of the creative process would be the brainstorm session. In a world that is changing rapidly, this is a critical time for...
Business Pivoting Series Part 3: How to connect with specific audiences within your target market
By understanding who you’re speaking to and crafting relevant messaging to reach them could quickly equate to higher conversion rates, and in turn, build a more powerful brand.
Business Pivoting Series Part 2: How to define and engage a target market that your business can focus on to thrive
By defining a specific, well-defined group of people, or target market, you will be able to develop products, services, and marketing campaigns. This will allow your business to cut through...
Business Pivoting Series Part 1: The difference between target markets and audiences
As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how...