Reimagining Coffs Harbour Women’s Health Centre; A complete Health Voyage

The Coast team was thrilled to work with GenHealth, Coffs Harbour Women’s Centre and HeadSpace Coffs Harbour as they reimagined and repositioned their brands into the hub of health, now known as Health Voyage.

Our journey began with the strategy of course. Understanding our clients vision and existing pain-points allowing then allows us to take these learnings as we apply them to a range of fun projects to follow!

How we help.

Brand Direction & Identity Strategy

The Health Voyage vision is clear and genuine; striving to meet you, wherever you are, on your health journey. From this initial concept Coast Creative Director, Jena Hackett and Digital Strategist, Laura Hui were able to define and set the foundations for the new brand hierarchy.

We created a fresh new parent brand, allowing Health Voyage to best demonstrate the wealth of care available.

We wanted to show acceptance and understanding, while also representing this concept of the health journey and movement. Alas, the Health Voyage brand element is born!

Uniqe, User-Centred Website Design and Development

When moving to the digital space we wanted to bring multiple brands together on a digital health journey. The custom WordPress website consists of clever navigation and UX, allowing the users to move through the site and experience subtle design changes to reflect the brand they are within. We also created the Event module allowing the team to easily showcase what community and health activities they have available.

The website is also supported by custom iconography, digitally drawn by Coast Brand Specialist & Illustrator, Mitch Weston as well as personalised brand photography of the Health Voyage team and practice in Coffs Harbour.

Website Design & Development for Reimagining Coffs Harbour Women’s Health Centre; A complete Health Voyage

"Working with Jena, Laura and the Coast team on a very large project for our organisation. This includes a re-brand, new logo and website. The team has been amazing with holding our hands through this process and the results to date have been exceptional. The team are very organised, professional and so good at what they do."

Cathie Frost : : Health Voyage

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