Laura is Coast’s secret weapon; a passionate, commercially-minded marketing professional, who has worked with both Australian and international luxury and lifestyle brands such as Taylors Wines, Stocklands and Carnival (UK).
With over 12 years’ experience in Customer Acquisition & Retention, Digital Strategy, Brand Strategy, Integrated Campaigns, Direct Marketing, Project Management, Website Development, SEM, SEO, Social Media, Press, TV & Radio, laura particularly loves the opportunities digital brings to marketing.
Laura puts the customer at the heart of everything she does, not just her clients, but their customers too. She is deeply passionate about equipping our clients with strategies and tools to grow, retain and engage with their customers through digital. From website search results on Google, to paid advertising and content, Laura is excited about the power in great stories and how content strategy can shape and change behaviour to achieve outstanding return on investment.
Continually creating and innovating for all our clients, her role is both a creative and analytical process. From coming up with content ideas for blogs, to designing landing page layouts for optimum conversion and writing ad copy to display in Google, Laura creates strategies for our customers to achieve their goals via digital marketing.
Her Brittish accent complements a ‘keep calm and carry on’ approach to getting the job done, meaning that no matter what curve ball is thrown at her, she will maintain her professionalism; meeting her deadlines with absolutely no fuss and feathers.