Coast Creative Director and BlackLight Co-Founder, Shane O’Brien conducted a series of face-to-face workshops that enabled BlackLight to establish a solid framework for establishing and positioning their new brand. The purpose was to ensure its relevance, point of difference & role in representing an emerging community of creatives on the Coffs Coast of NSW.
Aside from deliver key brand direction, including a name, these workshops also enabled the newly-established organisation to formulate a set of guiding principles that centre around:
– Shine a light: unify and connect the creative industries on the Coffs Coast;
– Light a fire: ignite the region with exciting events, partnerships and commercial ventures to develop our region as a creative industries hub;
– Keep it burning: create a self-sustaining model by building deep roots with the creative community and its supporters, educators, industry leaders and government.