Guided by our Creative Director, Jena + Brand Specialist Emily, Coast undertook the responsibility of rebranding Coffs Yoga and Pilates, entailing a name change and a refreshed aesthetic.
The objective was clear: to craft a timeless brand identity resonating with the essence of simplicity, quality, and the understated values upheld by Coffs Pilates. The new brand mark was designed to be unequivocal, purposeful, and effortlessly uncomplicated, embodying the essence of clarity and intentionality.
The soft, gender neutral colour pallet with a slight suggestion of movement and a humanistic element within the typography really bring it all to life and was exactly what Lauren and Kye had envisioned.
