Brand Strategy + Identity
The Principal of Crossmaglen Public School, Renee Stokes-Marshall came to us with the purpose of improving brand perception, showing that their school is not just driven by curriculum but about tailoring education to suit individual needs & establishing the right tone of voice.
Coast facilitated a number of workshops to ensure our client established a solid framework to achieve this. Jena & Shane worked with Renee and four other members of the Crossmaglen faculty to curate: Clarification of goals and objectives, vision, mission, values, unique content pillars for all messaging + marketing collateral (print and digital) according to identified goals and objectives, brand positioning to ensure that school brand is relevant & has a point of difference.
