Building the brand – Doom Coffee Roasters

With the name locked in, we collaborated closely with the Doom team to understand their vision for how they wanted to present themselves to the world. Diving deep and formulating a solid design brief was key to crafting the brand’s visual identify.

The breakthrough moment came when we landed on a creative direction that perfectly captured their essence: “If Beetlejuice and Cat in the Hat had a baby.” With a brief like this you know we’re about to have some fun!

Coastie Designer Emily, and Creative Director Jena brought this vision to life, developing an expansive brand kit packed with versatile assets. The result? A complete visual system that gives Doom plenty of creative ammunition for whatever comes next.

Once the packaging was complete, we shot all product images in-house. Each photograph received consistent post-production editing to create a cohesive visual style for use across Doom’s website and marketing materials.