By adopting a contemporary approach to design that allows content to shine, has ensured that high-quality imagery and captivating copy has taken centre-stage in promoting such an incredible region. Creating a customer-focused digital experience that was easy to use and interact with, has meant that visitations and time spent on the site have increased significantly since it was first launched.
Macauthur needed to increase the impact of their digital presence and contacted Coast seeking to create a content hub that would bring together the best of their region, inspiring both tourists and local residents alike. Coast was engaged to reconfigure the site navigation, re-invigorate the design and improve overall user experience; allowing for engaging and intuitive ways to access information across all sectors.
Our plan was to drive traffic, improve average time spent on the site, plus engage users via valuable and easily-accessible content. To do this, we needed a creative strategy that focussed on a customer-focussed design and a digital experience that had the wow factor, yet was practical and easy to use.