Thinkabout is a growing agency specialising in idea-driven content. They love to bring out creativity within the people they work with & create great content that connects ideas with audiences.

Brand Architecture

After creating the brand identity for ‘Thinkabout Content’ back in 2018, owner Michael contacted Coast again in 2020 to help him evolve this brand in line with a fresh new vision!

We facilitated a Brand Strategy Workshop to best develop Michael’s ideas and equip him with his new brand hierarchy + positioning. As a result, we decided to use a ‘Branded House’ approach to restructuring the Thinkabout Content brand and create a system of hierarchy and order. We evolved the master brand to be called ‘Thinkabout’ which now sits above newly formed sub-brands, ‘Thinkabout Games’ and ‘Thinkabout Content” (the old master brand). Read more about brand architecture systems here.

Brand Identities

Once we had established the brand architecture + hierarchy our job was to create a visual representation for the new master brand & sub-brand; Thinkabout & Thinkabout Games. We do this by creating complimentary brand marks & elements that fit within the pre-existing guidelines.

These new brand marks allow for the business to expand their scope and offerings; tapping into a niche markets where future sub-brands are aligned with the values of the master brand.

"I couldn't be happier with the branding work Coast did for me. From concept to final development the team was responsive, creative and professional. Highly recommended."

Michael Butler : : Thinkabout
What are you waiting for? Lets make some magic. Book a free meeting today

What are you waiting for?

Let's make some magic!

Book a free meeting today

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