Brand Architecture
After creating the brand identity for ‘Thinkabout Content’ back in 2018, owner Michael contacted Coast again in 2020 to help him evolve this brand in line with a fresh new vision!
We facilitated a Brand Strategy Workshop to best develop Michael’s ideas and equip him with his new brand hierarchy + positioning. As a result, we decided to use a ‘Branded House’ approach to restructuring the Thinkabout Content brand and create a system of hierarchy and order. We evolved the master brand to be called ‘Thinkabout’ which now sits above newly formed sub-brands, ‘Thinkabout Games’ and ‘Thinkabout Content” (the old master brand). Read more about brand architecture systems here.
