Crossmaglen Public School is nestled in the foothills of the Crossmaglen Valley on the NSW Mid North Coast. The school is set in a semi-rural location surrounded by spacious grazing farmlands. Crossmaglen Public School has a holistic focus on each student, enabling individualised learning paths which are innovative, responsive and student driven.
Brand Strategy + Identity
The Principal of Crossmaglen Public School, Renee Stokes-Marshall came to us with the purpose of improving brand perception, showing that their school is not just driven by curriculum but about tailoring education to suit individual needs & establishing the right tone of voice.
Coast facilitated a number of workshops to ensure our client established a solid framework to achieve this. Jena & Shane worked with Renee and four other members of the Crossmaglen faculty to curate: Clarification of goals and objectives, vision, mission, values, unique content pillars for all messaging + marketing collateral (print and digital) according to identified goals and objectives, brand positioning to ensure that school brand is relevant & has a point of difference.
Brand + Art Direction
Once we had established the brand strategy + identity, Coast created a visual representation of the brand, by way of a mark (logo) and brand elements that clearly paint a picture of who our client is, where they’re going and who they want to speak to.
We illustrated 3 symbols to showcase what makes Crossmaglen Public School unique;
The natural surroundings
The cottages and adaptive learning environment
Their connection to the students and community.
These are then combined and applied using strong earthy colours and have been crafter to be ‘imperfectly perfect’. We combined the brand elements with a professional, yet friendly typeface to convey their approachability and echo their learning style.
School Motto + Tagline
To compliment their newly established brand identity we used our workshop knowledge, in particular the vision, mission & values to achieve a new school motto & tagline.
Excellence inspired by connection with our unique environment, extended community and one another.