Huskee is an award-winning sustainable & reusable coffee cup. Using coffee husk as a raw material, its sophisticated design and powerful bid to reduce single-use cups has made this a revolutionary product in the market, and one that is taking the world by storm.
Coast has been working with the Huskee team since the product was in prototype stage. Our packing design needed to be a reflection of the simplicity and quality of the product. Much like the website, it also needed to give clear guidance and information about the features and benefits.
Maintaining a minimalist, consistent and professional look and feel across all of the collateral was crucial to the product launch
Website Design & Development
Huskee.co is a WordPress & Shopify blend. The homepage & information pages are built on WordPress so we had full creative control over the UX, styling & custom development. The online store component was built on Shopify to take advantage of an e-commerce solution that their customer base would feel confident with. Shopify Plus has allowed for a high level of reporting, product management & accounting control for accounting control for the brand as it was always intending on going international.
The UI of the website was designed to be clear & insightful while the UX is seamless between WordPress & Shopify.
Coast designed the packaging for multiple sizes of cups, lids, saucers & shipping boxes. Each item was designed with custom icons, conceptual mockups & custom die cut templates. As the Huskee cup was introduced into the market as a new product, Coast produced multiple educational print flyers, posters and cards to accompany the launch.
Digital Marketing Results
We are delighted since working with Huskee, the makers of the award winning reusable HuskeeCup we have delivered results that are both rewarding and sustainable.
Our Google Ads and SEO strategies have assisted Huskee to step ahead of the competition whilst improving the returns on their digital marketing investment.
165%increase in Clicks
32%decrease in Average CPC
3xamount of search impression share
Nicole Barnes :: Operations Manager for Huskee
"It is a pleasure to work with Coast. They are creative and thorough in all areas. Also - they have a good sense of humour!"