The Big Banana direction had one mission, to keep the iconic venue as memorable and as fun as it’s always been. A brand mark, colour scheme & vibrant design was the key to success.
The design approach was to ensure we retained the classic big banana icon and typography but add a fun and bold theme park vibe, which was achieved through unique illustrations, colour and the introduction of an additional font face.
Consistency is key to establishing a brand & building trust. Our designs allowed for elements to be repeated throughout various mediums like newspaper advertising, business cards & signage helping build a theme that is easily recognisable & relatable.