What do you call a brand without a name? A challenge! Jena and Laura expertly guided ‘Your Mates’ through a collaborative Naming Workshop, resulting in a brand name, and tagline that not only resonated but aced our rigorous testing.
Your Mates Branding + Digital Design
Your Mates is a directory for trades in the Blue Mountains — a collective and cooperative group of local trade and service providers dedicated to serving the local community. The focus is on locals supporting locals.
This venture aims to bridge the gap between local providers and customers by establishing a digital/online trades ‘hub’.
How we help.
Naming Workshop
Logo + Brand Development
The logo and brand development was designed to embody a fun, friendly, locally-minded, and informal vibe while maintaining a professional touch. As a hub for problem-solving and connecting trades with the right customers, the emphasis was on conveying a ‘can-do attitude’ as the forefront of the business. This concept is reinforced by the universally recognisable ‘a-okay’ hand gesture, symbolising a satisfactory and friendly nature — Your Mates.
Brand Direction + Identity Strategy
Coast Brand Specialist, Emily Tierney, and Creative Director, Jena Hackett, brought the identity to life through a series of collaborative meetings and behind-the-scenes efforts. They crafted a distinctive brand mark and tagline, designed with various variants to ensure adaptability across a range of outputs, including digital platforms, web, social media, apparel, and merchandise.
Directory Website
The final, crucial piece: a bespoke directory website designed to be the central hub for ‘Your Mates’. This platform not only showcases locally approved tradespeople but also features a dedicated job notice board exclusively for members. Built with a user-friendly, custom backend, Your Mates can now moderate and manage internally.
Check it out here.
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