Part 1: Why Coast chooses WordPress – A foundation for creativity & performance

two and a half minutes.

Welcome to the first instalment of our two-part blog series where we dive deep into the heart of our creative process here at Coast, and why WordPress is our go-to platform for building websites that not only look stunning but also perform brilliantly. There’s a reason over 60% of all Australian websites are built on WordPress!


WordPress, a Canvas for Creativity

At Coast, creativity isn’t just a buzzword; it’s the essence of everything we do! When it comes to bringing our digital visions to life, we need a platform that’s not just flexible but also intuitive. That’s where WordPress steps in, offering us a canvas that’s as vast as our imagination. With its user-friendly interface and endless customisation options, WordPress empowers our designers and developers to craft unique, engaging websites that stand out in the digital sea.

The Power of Flexibility

Why do we choose WordPress, you ask? The answer is simple: unparalleled flexibility. Whether we’re building a bold information-based website for a local Coffs Harbour builder or a dynamic eCommerce brand, WordPress’s extensive plugin ecosystem and theme library allow us to tailor each project to our client’s specific needs. This flexibility means we can focus on innovation, and creativity and guide you through the steps, rather than being bogged down by technical limitations.

Security and Reliability: Our Clients’ Peace of Mind

In an era where cyber threats loom large, security is paramount. WordPress’s regular updates and vast array of security plugins mean we can build websites that are not just beautiful and functional but also secure. This peace of mind is invaluable to our clients, knowing their digital presence is safeguarded against potential threats.

A Community of Innovators

Another reason for our WordPress appreciation is its vibrant community. With millions of users and developers contributing to its ecosystem, WordPress is constantly evolving, pushing the boundaries of what’s possible on the web. This community-driven innovation ensures that we’re always equipped with the latest tools and trends to keep our clients ahead of the curve.

How This Benefits You: 5 Reasons Why…

  • SEO-friendly Structure: This ensures that your website is not only visually captivating but also has the ability to rank high on Google searches!
  • Integration: WordPress is a full-fledged Content Management System (CMS), and can be integrated with several plug-ins and automations, like Zapier or Yoast, making it perfect for small-medium businesses.
  • Adaptation: We adapt to the latest WordPress updates and features so our clients are using the cutting edge of what WordPress has to offer.
  • Easier Editing: We build Block themes allowing clients to edit their website directly within the WordPress editor using a familiar drag-and-drop interface. This eliminates the need to know code or rely on a developer for basic changes, empowering clients to take more control over their website.
  • More Customisation: Block themes offer a high degree of customisation, allowing clients to arrange and style blocks to create unique layouts for their pages. Pre-designed block patterns can streamline adding beautiful content to your site.

Take a look at some of our recently developed custom WordPress websites here! Ready to make an impact with your own site? Contact us today and let us guide you along your digital journey.

Stay tuned for our next post, where we’ll explore the tangible benefits of using WordPress and how it translates into success for our clients. Spoiler alert: it’s not just about beautiful websites; it’s about creating experiences that resonate.