Allegra School approached Coast to help evolve their existing brand, seeking a fresh, modern look that better reflected the school’s supportive and inclusive approach to education. The goal wasn’t a complete redesign, but rather a thoughtful evolution – something that felt more polished and professional without losing the warmth and individuality that sets Allegra apart. Led by our Creative Director, Jena, we worked closely with their team to refine their design style, introduce flexible brand elements, and provide guidance on how to confidently use their existing logos.
This new visual direction laid the foundation for a suite of updated brand collateral, including three values-led posters that capture Allegra’s mission, vision, and core beliefs in a bold and accessible way. We also brought the evolved brand into the physical space, designing new entry and reception signage to create a welcoming and cohesive first impression. As the school continues to grow, the refreshed branding will be rolled out further across signage and communications to keep everything feeling connected and aligned.