Destination Branding – Where Place Inspires Brand
When you think of a destination, you may think of it’s unique offering, how you felt when you last visited, or what you envision as a likely experience. These thoughts...
Content Marketing 101: Part 2 – How to maximise your content marketing efforts.
Part one of this blog series explored the ins and outs of content marketing and why it is so important for your brand. Now, let’s look at some practical applications...
Content Marketing 101: Part 1 – What is it all about?
Content marketing is both the creation and distribution of content that ensures a positive customer experience and ultimately, a positive return on investment. Often described as 'the sweet spot' in...
PWA’s: Time to learn what all the fuss is about
Since their rise to prominence back in 2015, PWAs – or Progressive Web Apps – have taken the tech world by storm. So, what are they, how do they work...
Hot Desk at the ‘Happy Place’
Coast agency is home to an incredibly talented group of young creatives, each with their own unique gifts and abilities. Our collaborative and closely knit culture is what enables the...
When a brand meets an architect
Many of us are familiar with the branding process, which focuses on establishing a reputation or ‘gut feeling’ about a product, service or company. Jeff Bezos, the founder of Amazon.com,...
Tools for creativity: ‘The Six Thinking Hats’
Hands down, one of the most important steps of the creative process would be the brainstorm session. In a world that is changing rapidly, this is a critical time for...
Business Pivoting Series Part 3: How to connect with specific audiences within your target market
By understanding who you’re speaking to and crafting relevant messaging to reach them could quickly equate to higher conversion rates, and in turn, build a more powerful brand.
Business Pivoting Series Part 2: How to define and engage a target market that your business can focus on to thrive
By defining a specific, well-defined group of people, or target market, you will be able to develop products, services, and marketing campaigns. This will allow your business to cut through...
Business Pivoting Series Part 1: The difference between target markets and audiences
As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how...